Our city is bursting with soul and resilience. From incredible food and music to inspiring people and hidden gems, Memphis is the place to be. Today we’re looking at a few of the things that highlight the true Soul of Memphis.

Ja Morant embodies that Memphis brand excitement with everything he’s got. He keeps reminding our city that he can do something great here. We feel that energy and resolve, knowing that anyone who elevates our city elevates us.

Our sports teams give us something to collectively rally behind as a city, heroes to imitate, and an electric energy that make us proud to be Memphians!

Whether or not you’re a sports fan, if you hail from the 901, you know who Penny Hardaway is. The NBA All-Star player from Memphis has seen a lot of success in his career and it’s all come full circle. He’s right back where he belongs...coaching the Tigers and repping the hometown that made him.